WhiteCat has pioneered some industry innovations. In the last 50 years, the company has designed advanced integrated state of the art production processes that were, environmental, responsible and advanced. That reflects years of research and development. We have always used strong, biodegradable, eco-friendly, plant-based, biodegradable cleaning agents. This has been and continues to be part of our social mission, safe health and planet, and sustainable social responsibly. There is a rising global health and environmental concern over chemical exposure. Our Non Toxic Toilet Bowl Cleaner addresses the problem of tough toilet stains and stinky odors. Please help us, help safe health and social responsibly by using this cleaner.