After years of globalization of R&D and supply chain layout, Hutchison WhiteCat has established R&D, technology, raw material and production partners in Asia and Europe. We have cooperative R&D laboratories and processing plants in Milan, Italy, Hyogo Prefecture, Osaka, Japan, and Ibaraki, Kanto, Japan.
High-tech enterprise, Shanghai Patent Work Demonstration Enterprise, a nationally recognized enterprise technology center, a nationally recognized laboratory local
Laboratory and factory in Milan, Italy
Hyogo Prefecture factory in Osaka, Japan
Kanto Ibaraki R&D Center & Factory, Japan
Located in Anhui Province, China, with a capacity of 250,000 tons and 13 high end liquid washing lines
Shanghai WhiteCat Special Chemical Co., Ltd. is a wholly owned subsidiary of WhiteCat.
Located in JiangSu Province, China, with a capacity of 450,000 tons, automation, intelligence, digitalization, informatization factory
High-tech enterprise, Shanghai Patent Work Demonstration Enterprise, a nationally recognized enterprise technology center, a nationally recognized laboratory local.
National-level scientific research standards, stringent quality control, confidentiality, and strategic significance.
We offer services to our private-label clients. By harnessing advanced technology and a team of expert engineers, we rapidly design and develop innovative, clean products. Through this iterative process, we deliver viable, sustainable, and safe solutions that open new markets and redefine the future—together with our customers.
Define development context and objectives
Confirm specific development requirements
Formulation R&D: basic formula/flavor development
Packaging Design：exterior and interior packaging
Products performance testing
Packaging testing
Testing organization inspection
Internal audit & Third-party Testing
Launching relative material
Launching strategy Go-to-market
Distributors purchasing situation
End users feedback
With the gradual strengthening of the public's health awareness, the awareness of H. pylori is gradually increasing, Lactic acid is more advantageous as a natural plant-derived fungicide. WhiteCat was the first in the household cleaning market to apply a lactobacillus formula. The first "lactic acid cleansing formula system“ The first hand-dishwashing detergent with the function of "inhibiting H. pylori".
Advanced polymer strong adsorption color particle technology, effectively prevents free pigments from adsorbing onto fabrics. Mixed washing Strong color absorption
Deep cleansing, long-lasting antibacterial, removing visible and invisible stains, with a goal of long-lasting sterilization for more than 1 month! Remove nutrient sources for bacterial growth Remove 99.9% of bacteria from clothing Over 24 hours of long-term antibacterial activity
Adopting VeileX U.S. patented odor elimination technology, Swiss DEOD-ECLYX deodorizing and freshening technology, quickly locking and neutralizing odor molecules, which can effectively eliminate and inhibit musty odors.
Solve the problem of yellowing and oldness of clothes after washing, and make the clothes soft and fluffy after drying, with good handfeel. Unique color brightening technology White clothes even whiter; Colorful clothing with bright colors
Solve the problem of yellowing and oldness of clothes after washing, and make the clothes soft and fluffy after drying, with good handfeel. Unique color brightening technology White clothes even whiter; Colorful clothing with bright colors
To develop green low-carbon industry and advocate green consumption, the company has developed concentrated products to reduce the burden of packaging and logistics on the environment, low-carbon and environmental protection. Each time you use only a quarter of the amount of ordinary laundry detergent, you can play an effective decontamination, low-foaming easy to rinse, has been marketed for many years, loved by consumers.
Combine the capsule flavor of the suspension technology with this suspension system, so that the capsule flavor is stable in the high and low temperature environment, and the capsule flavor does not float or sink, so as to achieve the effect of long-lasting fragrance retention.
This patent protects the skin and nails of the hands after using detergent. Experimental evidence, Whitecat Hand Care Dishwashing Detergent has a lower skin pH and transdermal water loss difference compared to the control regular wash after the same number of uses, and has a skincare effect.
The company has developed a range of products that are gentler and more environmentally friendly by applying naturally sourced raw materials to laundry products. All products meet European hypoallergenic standards.
For all kinds of colored beverages, formed after long-term accumulation of colored stains, stubborn stains and other issues, the company applies food-grade hydrogen peroxide (oxygen component), preferred pH formulation system, effective removal of stains, bacteria removal effect of up to 99.9%.
Deep removal of stains, Remove fuzz and smooth roughness Maintain bright colors
We have carried out research on the application of soft care technology in washing liquids, using small molecule cations with strong softening effect, and realized the stable coexistence of anions and cations through the research of formulas and processes, so as to reach the standard of decontamination power and obvious softening performance.
Amino acid surfactants are biomass-based green surfactants that are mild, environmentally friendly, and can reduce the overall irritation of formulations. The problem of low temperature viscosity of amino acids was improved by studying the relationship between formulation composition and viscosity-temperature curve and mastering the critical value of the formulation.
2025 Product Design Goals: Natural Cleanliness from Plants (Natural Index Over 80%), Green Energy Production (100% Renewable), Recycling Packaging Design (100% Repeatable, Recyclable, Compostable, Reusable Plastics Over 25%).
2030 Full Life Cycle LCA Goal: Initiate carbon footprint assessment, low-carbon and bio based products certify, and reduce carbon dioxide emissions by more than 30%. The greening of WhiteCat detergent formula ingredients can reduce carbon dioxide emissions in China by about 83000 tons, equivalent to the annual carbon dioxide emissions of 35000 household fuel vehicles!
The use of plastic has significantly decreased, resulting in a significant decrease in overall social energy consumption. Conservation of resources reduces waste and protects the environment at the source.
By researching and developing products according to consumers' needs and promoting consumers' acceptance of concentrated detergents, WhiteCat has entered the era of "green, concentrated, functional and personalized" washing.
Main Drafter of the latest Standard of the Evaluation and requirements of low-carbon products in daily chemical industry cleaning care products. Industry Conferences—CCIA Annual meeting 2019: Ecological strategy of the household detergents. Industry Conferences—CCIA Annual meeting 2021: Development of the Green Detergent of the Dual Carbon Era.
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Global Headquarters: 2F, Building 3, No. 188 Pingfu Road, Xuhui District, Shanghai, China
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