Cleanliness in Action: WhiteCat Walks into Laiwu, Defining Responsibility Through Deeds

Lighting Up Rural Communities With Compassion

The May breeze carries the lingering warmth of spring and the vitality of summer across the fields of Shandong. In this season of hope, under the joint initiative of China Daily Chemical Industry Association, Shandong Provincial Daily Chemical Association, and Laiwu Women's Federation, the "Revitalizing Rural Communities, Honoring Great Mothers" public welfare campaign has officially commenced.

Shanghai Hutchison WhiteCat , staying true to its founding mission of "Bringing Cleanliness to Every Home", joins hands with multiple stakeholders to illuminate the path of rural revitalization. Together, we pay heartfelt tribute to countless unsung heroines - the mothers nurturing China's countryside.

Collaborative Commitment: Building a New Ecosystem of Care
Safeguarding Rural Life Through Clean Solutions

As China's leading home care brand, WhiteCat leverages its industry expertise to enhance rural living standards. Every donated product addresses specific hygiene challenges in countryside households, offering practical solutions tailored to rural realities.

"Rural families have distinct cleaning needs requiring grounded solutions. We aim to make cleanliness the foundation stone of rural revitalization through professional products and technologies," stated WhiteCat 's CSR representative at the donation ceremony.

Cleanliness forms the first chapter of dignified living. When kitchen counters stay grease-free and courtyards remain dustless, mothers gain freedom from exhausting chores - reclaiming time to pursue personal growth and community development.

These donations transcend material support; they carry our conviction that "Every Mother Deserves a Beautiful Life". We strive to help rural mothers rediscover moments for self-care and confidence-building. Where cleanliness becomes routine, self-assurance blossoms naturally.

Cleanliness: Our Original Promise | Shared Prosperity: Our New Era Mandate

True rural revitalization demands both economic growth and habitable environments. Partnering with industry peers and rural developers, WhiteCat demonstrates corporate citizenship through concrete actions. We channel the power of cleanliness into the lifeblood of countryside development, transforming maternal smiles into the era's most beautiful landmarks.

From 1963 to 2025, WhiteCat has always believed: True cleanliness transcends stain removal - it ignites aspirations for better living.

Looking ahead, we invite you to join our journey. Together, let's make rural communities flourish with happiness, and let every mother's radiant smile become the ultimate signature of China's rural revitalization.