Curated Product Portfolio

Curated Product Portfolio

The success of WhiteCat's product is both brand and market proven. Each product has secured a significant position within its specific niche, a success validated by strong consumer loyalty and robust sales performance.

Dishwashing liquid sales grew by 120 million USD; laundry category sales exceeded 30 million USD.
The grocery channel achieved robust double-digit growth, significantly increasing market share.
WhiteCat evolved from a traditional brand into a “benchmark for legacy brand transformation”.

WhiteCat Concentrated Laundry Detergent Powder

Marketing share: 3.7%
No.5 Product in Detergent Powder Market
No.2 Product in Concentrated Powder Market
National Invention Patent Formula

WhiteCat Lemon Black Tea Dishwashing Liquid


Dish Soap Marketing share: 15.4%
No.2 Single Product In the whole market
Market Share : 7.1%
Obtain ÖKO-TEST Grade A (German Independent Testing Agency)


WhiteCat Laundry Detergent Sheet



Innovative Formula & Form
Environmentally friendly formulation


WhiteCat Lactic Acid Antibacterial Dishwashing Detergent



Formulated with ECOCERT certified
1 st Detergent Natural Origin Index Certification
1 st dishwashing detergent with the function of "inhibiting H. pylori".