WhiteCat Pioneering a New Era of Green Innovation!

WhiteCat Becomes the First Company in China's Personal Care Industry to Receive Dual Certification for “Natural Index” and “Naturalness”

On the afternoon of June 12, 2025, a landmark event marking a crucial step toward the transformation of China's personal care industry toward “green and natural” products took place: the award ceremony for the first-ever “Natural Index and Naturalness Product Certification” in China's personal care industry was held at the Horticultural Innovation Center of the Chinese Academy of Agricultural Sciences.

WhiteCat's core products, driven by an unwavering commitment to natural ingredients, were awarded the national-first “Natural Index Certification” and “Naturalness Certification” by the Beijing China Light Industry Certification Center Co., Ltd. and the China Daily Chemical Industry Association, two authoritative institutions. This makes WhiteCat the first company in the industry to obtain these certifications.

This certification marks the entry of China's natural ingredient testing and certification system for daily chemical products into a standardized implementation phase, providing consumers with authoritative guidance for selecting truly green and healthy daily chemical products. This is not only a major milestone in the green development of China's daily chemical industry but also signifies that WhiteCat has set a new benchmark on its brand journey toward “natural, healthy, and sustainable” values.

1 Natural Certification: Setting a New Standard for Green Personal Care Products

Mr. Wang Xianxin, Director of the Beijing China Light Industry Certification Center Co., Ltd., officially presented WhiteCat with the first Natural Origin Certification Certificate in China's personal care industry; Mr. Wang Wanxu, President of the China Daily Chemical Industry Association, presented WhiteCat with the first Natural Content Certification Certificate in China's personal care industry. This historic moment symbolizes that WhiteCat's outstanding achievements in the “green and natural” field have received the highest endorsement from China's national authoritative certification system.

This is not only an authoritative recognition of WhiteCat's over six decades of commitment to green principles and exceptional quality, but also a significant milestone in leading the industry toward ecological health and ushering in a new era of green personal care in China!

Director Wang Xianxin and President Wang Wanxu highly praised WhiteCat's pioneering role in driving the industry's green transformation, emphasizing that it is precisely through the association's professional guidance and the establishment of a scientific certification system that sustainable development can be injected into domestic brands. Selecting WhiteCat as the first certified company is a high affirmation of its long-term commitment to natural, safe, and environmentally friendly principles.

Mr. Li Yadong, General Manager of WhiteCat, delivered a speech on behalf of the brand. Mr. Li noted that obtaining the industry's first dual certification for “Naturalness” and “Natural Index” holds extraordinary significance. He pointed out that this certification system fills the gap in the definition of “natural products” in China's personal care industry, establishing clear standards and benchmarks for the entire industry to move toward high-quality development in the direction of ‘green’ and “natural,” and will effectively drive China's detergent products toward a new era of health and environmental protection.

Shi Rongying, R&D Director of WhiteCat, shared the company's significant achievements in environmental-friendly formula development and green production process upgrades over the past few years. She mentioned that the company plans to reduce carbon emissions by 30% in future production, demonstrating WhiteCat's ongoing efforts to safeguard healthy and pure living through technological innovation.

2 Natural Certification, A Testimony to Excellence

WhiteCat Lactic Acid Antibacterial Dishwashing Liquid and WhiteCat Mousse Dishwashing Liquid have successfully obtained the industry-authoritative “Naturalness” and “Natural Index” dual certifications due to their pursuit of natural ingredients and significant environmental advantages! This means:

1. Greater peace of mind: High “Naturalness” certification indicates that the product's core ingredients are more natural, with a gentle formula that minimizes irritation. After cleaning, there are fewer concerns about residue, protecting your hands and health, especially suitable for washing fruits, vegetables, and baby utensils.

2. More effective: Natural does not mean compromising on cleaning power! Lactic Acid Antibacterial Dishwashing Liquid combines natural plant-based ingredients with highly efficient cleaning agents to remove grease while effectively inhibiting bacteria; Mousse Dishwashing Liquid's dense foam adheres closely to dishes, breaking down stubborn grease more effortlessly.

3. More environmentally friendly: Certified with a high “Natural Index,” meaning the product has a higher biodegradability rate, is more environmentally friendly, reduces water pollution from the source, and contributes to protecting nature.

The dual certifications recently awarded to WhiteCat not only validate its technological capabilities but also signify a shift in China's personal care industry from “ingredient competition” to an era of “full lifecycle environmental competition.”

As the nation advances toward its “dual carbon” goals, such certifications will transition from premium labels to market entry barriers. WhiteCat, as the first to secure this advantage, is rewriting industry rules—green is no longer an option but a matter of survival.

This significant recognition is a stage-specific affirmation of WhiteCat's long-term commitment to a green development strategy and its dedicated investment in the research and development of natural cleaning technologies. It signifies a solid and crucial step forward on our journey toward “cleaner, more natural” solutions. This certification is not only an honor for WhiteCat but also a significant advancement for the entire industry in responding to the national call for green initiatives and meeting the evolving demands of consumers.